AI search looks for concise, structured answers. The job is to make your content easy to retrieve and trust.
Write for retrieval
Use headings that match real questions, and answer them immediately with short, direct statements.
- Name entities and define them in plain language
- Use bullets for steps and checklists
- Repeat key terms naturally
Structure beats volume
AI systems reward clarity over length. A smaller, cleaner page often wins.
Key takeaways
- Answer the question in the first paragraph
- Use clean headings and lists
- Keep content accurate and updated
