Overview
Trendy Essentials pairs a flowing wordmark with a small faceted diamond accent. The identity combines expressive lettering with a more restrained supporting line, creating a recognizable visual signature for the jewellery brand.
An identity with a signature detail
Expressive lettering and a faceted gold accent carry across the original and reversed logo applications.
Primary logo
The original identity designed by our team.
Reversed logo
The supplied logo variation for dark backgrounds.
The challenge
The identity needs to balance personality and readability, with a mark that can remain recognizable across different digital and promotional placements.
The approach
The main wordmark carries the expressive character, while the spaced supporting lettering adds structure. Emerald and muted gold provide a consistent palette, with the diamond motif supporting the jewellery connection.
Delivered work
- Original Trendy Essentials logo.
- Primary and reversed logo applications.
- Emerald-and-gold identity application.
- Portfolio presentation mockups showing the identity in context.
The result
The identity provides a consistent visual signature that can carry across the brand's presentation.