ENGINEERING•Next.js•Oct 22, 2025•8 min

The Case for Block-Based Content (Before You Go Full MDX)

Block arrays are the easiest way to ship now and migrate later, without reworking your UI system.

Composable blocks keep content flexible and stable.

MDX is great. Shipping is better.

Blocks keep UI predictable

You can style each block type like a design system component.

Map MDX nodes to your existing blocks, and you’re done.

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SEO is evolving fast. AEO and GEO are becoming essential if you want visibility in AI-powered search.

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