Overview
Eluvaire explores a restrained identity for a fragrance brand. An original geometric wordmark anchors a visual direction built around material, space, and product presentation, extending into a sculptural storefront concept.
The Eluvaire wordmark
Geometric lettering and open spacing set the tone for the fragrance concept.
Original wordmark
The Eluvaire logo designed by our team.
The challenge
The identity needs to feel distinctive while leaving room for the fragrance imagery. The concept balances a recognizable wordmark with a quiet, consistent visual environment.
The approach
The geometric lettering establishes the identity, while an architectural presentation provides its surrounding visual language. The storefront concept applies that direction to a gallery-style homepage and fragrance discovery content.
A concept expressed through fragrance
Product imagery from the concept-stage storefront explores a consistent visual family.
Santal Éphémère
Concept-stage product presentation.
Rose Luminescente
Concept-stage product presentation.
Verdant Nacre
Concept-stage product presentation.
Delivered work
- Original Eluvaire wordmark.
- Visual direction and digital identity application.
- Concept-stage gallery homepage and fragrance presentation.
- Portfolio imagery exploring the identity in a product setting.
The result
The result establishes a visual foundation for the brand and demonstrates how it can extend into a digital experience.